I started the Mumma In Training blog close to four years ago now, when I was 16 weeks pregnant with George. I thought it was time to share my growth as a mummy blogger with you, and the tips and tricks I've used to help me along the way.
Whilst pregnant, I found myself constantly googling symptoms (Google is your friend after all!) and often found my answers were found within the blog of a mum blogger - I honestly don’t know what I would have done without them, apart from call my midwife. She would have been sick to death of seeing my number come up on her phone!
I found myself checking in with my favourite mum bloggers and YouTubers every week to see how my symptoms and bump compared to theirs.
During my first pregnancy I suffered badly with Hyperemesis and was at home for a good 12 weeks. In order to keep my brain occupied and the thought of the ever impending rush to the toilet kept to the back of my mind, I decided to set up my own blog. I thought that my experiences would help other mums and provide them with the answers they might be looking for.
My blogging journey started out as a casual and fun thing to do, soon developing into a hobby and passion.
I have to say, the parenting blogger and influencer community is amazing. The support, wise-words and chit-chat that’s come as part of being a blogger is one of the best things about it. I’ve met some wonderful people along the way and made some great friendships.
How I’ve Grown as a Blogger
Over the years my followers have seen me go through two pregnancies, two rounds of pre-eclampsia, the birth of my boys, buying our first home, starting up my own business, potty training and lots more. There’s a whole load of milestones in there!
From a marketing background I’ve always been interested in writing and blogging, but I’ve definitely grown over the years since starting Mumma In Training. Not only has my website traffic grown and social media followers increased, my confidence has grown too.
I try to be as honest and transparent as I can, sharing the nitty gritty of parenthood whilst also showing the rewarding and best moments.
As I’ve grown through my blogging journey I’ve found it super important to share the truth. Parents need to feel supported and that they’re not alone in what they’re facing. They need to feel like they can relate to you. After all, parenting can be damn hard!.
My Tips & Tricks
Now I’m definitely not an expert and far from the best parenting blogger in the world, but there are a few tips I’d like to share with you that I’ve learned over the years, and as a Marketing Professional, which might give you ideas and help you grow your own blog.
Consistent, Quality Content
The most important thing you can do for your blog is post quality content, consistently. Search engines like Google favour websites/blogs that are updated regularly and that provide valuable content to their target audience. It’s a good idea to have a content calendar in place to make sure you always know what’s coming up!
Link to your other Blogs
When writing a blog, try to provide links within the content that link back to your other posts. Not only is this a great way of keeping a reader on your site, it also helps increase your blog’s SEO.
SEO, SEO, SEO
Now you don’t have to be a marketing whiz to understand basic SEO practice. If you are serious about growing your blog, you will have some idea of this or be willing to learn about it. Best practices include keyword research, and including the keywords in blog headings, URLs, image files etc.
Whilst Pinterest is great for sharing and finding recipes, DIY projects and more, it can be extremely powerful for your blog. Create pretty images (I recommend Canva) of your blog posts and share them to “boards” where they can be shared.
If you’re in the blogging community, you’ve probably heard of “domain authority” (DA). A great way of improving your DA score is by guest blogging on other sites/blogs that your target audience visit.
Make sure you’re getting subscribers through your blog. You can build relationships with these followers and post new content out to them - by subscribing they’re showing that they’re interested in what you have to share and say.
I’ve enjoyed every step of my blogging journey and will continue to do so as long as people are interested in what I’m sharing. Thank you to everyone that continues to support me.
I’m also lucky to be a part of an ever-growing influencer marketing community!
Are you a new blogger? Do you have tips and tricks you do to help grow your blog that I haven’t mentioned, that might help others? Let me know in the comments.
This post is sponsored by Influencer Marketing Platform, Intellilfluence.